Photo: Brian Solis and JESS3/Wikimedia
Got an exciting news about career, business or any other life event to celebrate?
How will you share it – the traditional way, rush to dear and near ones and announce it or grab a gadget to click it to your circle of friends and family?
Life in the fast lane may increasingly mean that the gadget in the palm of your hand may be the most convenient mode of sharing your experience when planning or shopping as consumers.
A recent study finds that the balance of people sharing their experience is tilting toward social media platforms.
The data reveals that a large portion, 79% of consumers, say they’ve used social to share a life milestone with their network while a substantial 75% say they have shared in person. Also, 72% of the people say they have texted and 71% who picked up the phone.
The findings emerge from a recent Nielsen Global Trust in Advertising report.
Recently, Sprout Social – which provides insights into communication between customers and businesses – posted a blog/report on the subject titled Moments & Milestones: UGC, Brands & Emotional Touchpoints on Social.
The blog offers an interesting observation noting that “while milestone marketing is a long-standing business strategy, social presents a unique opportunity for brands to become part of these moments in an authentic, consumer-driven way.”
That insight stems from the fact that people are not just “sharing and celebrating these significant events, many people are also using these posts to acknowledge the people, products and services that helped them along the way, assuming the role of brand ambassador in their recognition and recommendations.”
But thankfully, despite the intrusive and extensive place of the social media platforms and network, the website says when it comes to recommendations, family and friends remain the most credible form of advertising for an overwhelming 83% of consumers.
As people hold life events and milestones high on their list of priorities, they go for trusted product and service suggestions.
But to find such recommendations and suggestions they turn to the social media.
A majority (51%) turn to Facebook, 42% use Pinterest and 34% use YouTube.
The use of Instagram remains significant as overall 1 in 4 consumers turn to the platform.
In the case of Millennials, 35% of them use the visual-focused app to find recommendations and research, according to the report.
