Black Friday this year marked the second biggest day of online shopping, with consumers spending $7.4 billion to buy products.
Adobe Analytics, which measures transactions from 80 of the U.S. online retailers, determined that the average order value per consumer remained at the highest ever for Black Friday at $168 with a nearly 6% year-over-year.
Last year’s Cyber Monday with $7.9 billion sales remains the biggest day of Internet sales.
Online retailers scored big on #BlackFriday this year, raking in a record $7.4B in revenue. See more reports & insights of what’s to come in our #AdobeHoliday report: https://t.co/a5I65WQmxi pic.twitter.com/Palprf3HDQ
— Adobe (@Adobe) November 30, 2019
In terms of one-day sales, this year’s Cyber Monday is expected to see a record $9.4 billion with an 18.9% rise over last year’s sales, according to Adobe.
The online shopping trend continues to expand and small business Saturday are likely to be over $3 billion for the day this year.
Overall, online sales are have surged 20% from last year in a sign of consumer preference for the Internet shopping that comes at discounted prices over visits to brick-and-mortar stores.
